One of the most important pieces of any strategy an organization employs online revolves around content. Without compelling content, you’re dead in the water. With it, you can attract new customers, retain existing ones and raise awareness across the marketplace.
Yes, content is the engine that makes most social initiatives go online. And while some of it you certainly need to generate from scratch, there are also places you can look within your organization for existing content. Stories, tidbits and nuggets that you can re-purpose or that will spark new ideas and fresh content of its own.
Where do you look? Here are 10 quick areas to check out:
* External newsletters. Many organizations still produce client/customer newsletters or e-newsletters. And, they can be a prime source of social content. Newsletter articles can also be great story starters. Oftentimes, the story in the newsletter has been edited and cut down–could you take the key nuggets that didn’t make the cut and expound on them for a blog post, for instance?
* Community events. Can you uncover unique content at community events you sponsor or organize like parades, seminars and local meet-ups? Content they can’t get anywhere else from you? Specifically, I’m thinking of video here. Could you livestream events that a wider audience might benefit from? Capture video interviews with dignitaries, celebrities or other VIPs? Think about your opportunities. Read More...
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