Consumers Want More Cause Marketing

Moms and millennials love socially and environmentally conscious efforts

Associating a product with a social or environmental cause Americans care about is a popular marketing tactic among consumers. More than two in five bought such a product in the past year, according to the “2010 Cone Cause Evolution Study” from agency Cone.

And they want more. In 2009, large majorities of consumers wanted a variety of opportunities to support brands that were active in cause marketing, and by July 2010 they were even more enthusiastic about ways companies could get involved. Read Full Post here.

Read a beautiful post on Impact of Social Cause marketing campaigns on branding  here.