24 FULL SERVICE TOOLS TO MANAGE B2B SOCIAL MEDIA -eMarketing Insight

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ENTRY LEVEL OPTIONS (Free or under $10/month)

BuzzTrac 
Monitor and engage in the millions of social conversations, online news, blogs, videos, and websites that may be buzzing about your brand.

Networks Supported: Facebook, Twitter

Price: Free Trial, $9/month Individual plan. Each plan has various limits on numbers of accounts and searches.

CoTweet: Standard Account
CoTweet’s standard edition offers a basic set of Twitter features with advanced team collaboration not typically available in a free social media management product.

Networks Supported: Twitter

Price: Free

HootSuite: Basic or Pro Accounts
HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Read our HootSuite review.

Networks Supported: Twitter, Facebook, LInkedIn, Foursquare, Wordpress

Price: Free (ad supported, up to 5 social networks), Pro $5.99/month

B2B and Social Media: How to Design Social Media Strategy and Plan for a B2B company- eMarketing Insight

Today the focus of this post is: Designing Social Media Strategy and Plane for a B2B company. Before we start designing it, we need to understand following 8 vital concepts:

1. How B2B business is different from B2C in eMarketing?
2. Understanding the Buying process.
3. How can social media influence the buying behavior in B2B?
4. What are the different alternatives available to us in social media which we can apply in a B2B scenario?
5. How to integrate our marketing efforts with social media efforts?
6. What are the parameters in which we can evaluate the ROI of these social media efforts?

Reduce the Pain of Starting a Business Blog - An eMarketing Insight

Do we always need to consider that "who is going to be the target?" The answer depends upon the purpose with which you are creating your blog.   

  

If the purpose is to target your customer (in B2B or in B2C kinda businesses), then your posts should focus on issues, concerns or interests that your customers have.  

  

But if, your objective is to enhance the brand value of the company then, you should write about things which generate that brand value; it may be your corporate ethics, or your new social initiative or may be the employee engagement you fostered in your organization or it may be the quality focus you have in your organization. But, generally it is mix of the two. 

5 Steps to Winning at Business with Social Media

By Namish Dave 

If you haven’t already decided to leverage social media, you probably shouldn’t read this article. I wouldn’t want to hog any more bandwidth detailing the importance of social media and why if you are not on it, you are not anywhere – period. Let’s look at what you should do to continue what you have been doing : Winning at Business with Social Media.

This post is also not about getting you started on social media – frankly that doesn’t take much. You know the top social media sites, and your newest trainee (they are actually the best bet!) can setup your accounts. But then what? The biggest mistake you can possibly make in to create a static presence on social media.

Social media affects every part of your organisation and you need a comprehensive response to it. Ensuring 5 Steps can jump start your ability to leverage social media. Lets look at each step briefly.

1.Listen! : A seemingly simple task, but challenging to implement. It involves monitoring, reading and comprehending the conversations online. There are conversations happening everywhere, and you need to setup mechanisms to monitor the buzz. Beyond this, you of course need to setup the channels of communication so that the stakeholders can directly speak to you. The Kryptonite lock example is cited as a major failure to listen the right cues. The quality of listening is also important – one basic principle is that this has to be non-intrusive.  Read More...  

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5 Ways For B2B Companies To Engage On Facebook

SOCIAL MEDIA B2B — Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Jeff’s post Facebook is Doing it Wrong for B2B Companiestouches on many of the ways Facebook is ignoring marketers’ needs, in addition to its shaky privacy policies and recently ill-received Places launch. Read more...