Showing how your product or service can emphasize what women take pride in can be a big boost to your sales. But first you have to know what those motivations are (and some are not what you'd expect). - Their own efforts to be caring, considerate, thoughtful, generous and loyal. Consider: how do your corporate halo efforts encourage women to share a sense of pride with you?
- Being needed. The important revelation here is that women feel powerful when others come to them for help (as opposed to men, who feel powerful when they attain autonomy). Be careful not to make "love of power" an overt message, though.
- Making the world a better place. This motivation is linked to being needed, but on a macro scale. As I've written before, a survey showed that 85% of women view making the world a better place as a key aspiration in their lives. Will your products or services help women make the world a better place? How do you let them know?
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? Is there any difference between how we should market to Men and Women?
