Who Says A Business Blog Has To Be Boring?

Let's face the truth. There are a lot of boring business blogs out there. I get bored reading many of them, even when I'm generally interested in the content. It's just hard to inject excitement and pizazz in a cut-and-dry business blog.

I say, don't let your business blog be so cut-and-dry! One of the easiest ways to not only make your business blog more engaging but to also make it more fun for you to write is by creating a unique voice for your blog.

Try mixing in some personal chat, using humor, encouraging your readers to comment, taking a stand, or whatever you think will engage your readers and make your blog more fun all around. Heck, you can even decorate it for Halloween!

A mixture of good, solid content and an endearing personality is a no-fail way to create a successful business blog. And it can be fun, too.

For more tips on starting a business blog and making it a success, read:

• Ten very strong reasons to blog – even if nobody reads it!
• Reduce the Pain of Starting a Business Blog - An eMarketing Insight

Small Businesses Change Social Media Expectations

About a quarter of small businesses now marketing via social media

After climbing steeply, according to research fromNetwork Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, small-business adoption of social media marketing has plateaued at 24%.

The study of US small business found that those that do market via social media primarily use Facebook (82%), and that the most common activities are maintaining a company page on a social network and posting status updates or links to interesting content. About half of businesses that used social media also monitored brand chatter on social networks.

As small businesses have gained experience with social media, some have realized their expectations for the channel did not line up with the reality of the social web. As the wider marketing world begins to look at social as more of a loyalty channel than one for acquisition, small businesses are also finding that their hopes for spreading brand awareness and attracting new customers have not been fully met. By contrast, somewhat fewer small businesses had expected to use social media as an engagement channel, but nearly two-thirds have had success in that area. Read Full Report.  

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