5 Steps to Winning at Business with Social Media

By Namish Dave 

If you haven’t already decided to leverage social media, you probably shouldn’t read this article. I wouldn’t want to hog any more bandwidth detailing the importance of social media and why if you are not on it, you are not anywhere – period. Let’s look at what you should do to continue what you have been doing : Winning at Business with Social Media.

This post is also not about getting you started on social media – frankly that doesn’t take much. You know the top social media sites, and your newest trainee (they are actually the best bet!) can setup your accounts. But then what? The biggest mistake you can possibly make in to create a static presence on social media.

Social media affects every part of your organisation and you need a comprehensive response to it. Ensuring 5 Steps can jump start your ability to leverage social media. Lets look at each step briefly.

1.Listen! : A seemingly simple task, but challenging to implement. It involves monitoring, reading and comprehending the conversations online. There are conversations happening everywhere, and you need to setup mechanisms to monitor the buzz. Beyond this, you of course need to setup the channels of communication so that the stakeholders can directly speak to you. The Kryptonite lock example is cited as a major failure to listen the right cues. The quality of listening is also important – one basic principle is that this has to be non-intrusive.  Read More...  

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