Consumers Force Retailers to Adopt Social Strategy

Confusion about ROI, disagreement about performance indicators (eMarketing )

For most web users, online shopping is not a fully social activity. A few leading-edge retailers have started using eMarketing strategies like allowing transactions to occur on sites like Facebook, but social media users do not typically report starting a search for a product on social sites.

Still, they do use social networks and other tools like Twitter to discuss brands and products and to get advice and feedback from friends and family on potential purchase decisions—and retailers have noticed.

According to August 2010 data from Aberdeen Group, more than half of retailers felt they had been pushed into using social media because more consumers were using it as a primary shopping vehicle. The second-largest pressure causing them to adopt social media marketing was increased use by the competition.  Read the Full Post Here.