Hard and soft impact: how Golfsmith measures social ROI

A pioneer in the social space, Golfsmith recognized very early on that their customers’ passion for all things golf was a contagious force. Since going live as our first client in 2005, the company has woven customer feedback into every aspect of their organization. This yearInternet Retailer recognized Golfsmith on their Hot 100 E-Retailers list, calling the brand a “leader in shopper interaction” and noting their expert use of these interactions – Facebook, Twitter, customer reviews, customer Q&A – to drive sales. Read More...