Since SocialMedia.com was founded in 2007, Seth Goldstein
(Co-Founder & Chairman) has been predicting that “In the future, all ads will be social.” Seth isn’t alone anymore. Last week in a keynote presentation at OMMA Global, Neal Mohan (VP, Product Management at Google) listed several themes describing the future of advertising online, including “every display campaign must be social.”Mohan pointed out the problem of banner blindness: “consumers have really learned to ignore all the banner ads they see on the Internet each day.” Read more...
(Co-Founder & Chairman) has been predicting that “In the future, all ads will be social.” Seth isn’t alone anymore. Last week in a keynote presentation at OMMA Global, Neal Mohan (VP, Product Management at Google) listed several themes describing the future of advertising online, including “every display campaign must be social.”Mohan pointed out the problem of banner blindness: “consumers have really learned to ignore all the banner ads they see on the Internet each day.” Read more...
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