9 Top - Strategists you will need in Defining your e Marketing strategy

Here is a  short list of the types of specialists you will need in designing your eMArketing strategy. Here it is:

New Media Strategist - This differs from a Social Media strategist in that this strategist strategizes about “new” media, not just Social Media. Foursquare is still relatively new, for example. Facebook, not so much. Having a New Media Strategist onboard will give you an edge on your competitors (who still think that having a Social Media Strategist is the bomb) because you will have strategies based on new (not just sort of new) media.

Content Strategist - Ignore my diatribe about this the other day. That was the old Olivier. The critical olivier with all the hangups about strategy vs tactics, and nomenclature. Pffft. That’s all over with. The new Olivier totally gets the need for content strategists, especially now that you had to let go your editors, copywriters, content planners and content managers when the economy tanked last year. Having a content strategist will help you ensure that your content doesn’t accidentally end up making no sense at all, for example. (This takes a lot of planning and strategy mapping.) You wouldn’t want pictures of Kermit the frog showing up on your 4″ ball bearings product page, for example, right? That’s what Content Strategists do: They strategize content.

Digital Conversation Strategists (you may need more than one) -That’s right: If you are going to be having conversations with customers on the interwebs, you are going to need a solid conversation strategy plan.

Social Engagement Strategist - This role works hand in hand with the conversation strategist. That said, you will need to make sure that the conversation strategist focuses on conversations and the engagement strategist on engagement. If you allow any overlap, you invite a turf war you do not want. Trust me on this. So make sure that your engagement strategist focuses on engaging, not conversing. Different strategies altogether.

New Media Turf Management Strategist - This role develops strategies that allow Conversation Strategists and Engagement Strategists to work together without generating unnecessary strategy overlap (or what experts call strategy creep).

Crisis Response Strategist - You are going to need one of those for when mean people attack your Facebook wall and whatnot.

Social Media Internal Communications and Collaboration Strategist– You need a strategy to help you develop internal systems and procedures for your Social Media army to function properly across your company. Fail to do this, and you will end up with a giant mess. (Every thrown a bunch of shoelaces in a bag and left them there overnight? That’s what your internal comms will look like if you don’t hire a Social Media Internal Communications and Collaboration Strategist.)

Facebook Wall Strategist - You don’t want your wall to be without structure, do you?

Avatar Strategist - Most corporate avatars are horrible. You need someone who will make sure that your corporate avatars are fully optimized for every new media platform AND that your avatar designers are properly supervised by a qualified (preferably certified) avatar strategist.

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