Marketers of all kinds have been lured by the promise of social networking, and the ease with which they can set up Facebook pages and Twitter accounts for their companies and even their individual brands. But does any of that have a tangible effect on what they are trying to accomplish? According to a new report from Forrester Research, it often does not, primarily because Generation Y users are overwhelmed with Facebook friends, Twitter and MySpace accounts already, and it’s hard for marketing messages to cut through the clutter. Forrester’s advice? Make your content more interesting.
The research firm says its surveys show that the average Facebook user has 135 friends on the network, 107 friends on MySpace, and follows about 77 people on Twitter — but the younger Generation Y demographic that many marketers want to reach is even more overloaded: the average younger user has 220 friends on Facebook, 147 friends on MySpace and follows 86 people on Twitter (interestingly enough, Generation X users tend to follow more people on Twitter than Generation Y users, according to Forrester’s research). On an anecdotal note, I have spoken to several friends in the Gen Y category who have well over 500 friends on Facebook. Read more: Original Article.
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