Let's Make A Deal: Facebook's Groupon-Killer

Having only recently launched its location-based Places feature, Facebook is reportedly testing a "Deals" service with which businesses can offer incentives to users whenever they check-in to a physical store. 

All Facebook, which broke the news, calls the development "HUGE," suggesting that "Deals" could immediately have a big impact on the hotly-contested local business market.   


"Facebook plus Groupon?" ReadWriteWeb asks. "Considering how much profile and social data a Facebook Places check-in can carry as a payload, this sounds a whole lot more valuable to retailers than a Groupon deal. This is very different than the kind of Places-powered hyperlocal advertising that most observers were expecting to monetize the Places feature." 


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