“Use social media marketing to build your business.” Sure, these are captivating buzzwords, but few understand how difficult marketing through social sites can be until they try it! I’m learning this from experience. The truth is that social media marketing is difficult work. To help minimize the impact of this frustration on the beginning marketer, here are my Top 10 annoyances as I try to market through the social web and a few comments on how I’m dealing with them:
1. Marketing for producing votes – Users of sites like Digg and Reddit rate links, allowing some to soar and others to languish in obscurity. When I found myself trying to write to secure votes and work the system, I decided to re-focus on simply creating quality content in spite of the kind ratings I get.
2. Converting followers – I have hundreds, perhaps thousands of followers: Now what? Followers are not the same as sales leads are they? I’ve learned to think differently about expectations and conversion rates. Over time, buyers will come, but you need to be patient and accept a low conversion rate as you focus on building relationships, not quick sales.
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